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Posted Apr 28, 2010

Oracle Database at the Core of Solutions Forming the Foundation for CBL's Sales Force Automation

By DatabaseJournal.com Staff

Oracle’s Mobile Lite Server, Database Lite Client, and Database Enterprise Edition with Diagnostics and tuning packs are the foundation for Ceylon Biscuits Ltd.’s sales force automation solution. CBL has a large sales force scattered all over Sri Lanka and is using Oracle to improve its productivity and operational efficiency through a centralized automated environment. With the mobility and up to date information provided by Oracle Database Lite, CBL's sales team is able to make quick, effective decisions. Oracle Database, and the options CBL chose, has also provided CBL with high quality performance and service while simplifying management of their large databases, as well as reducing total cost of ownership.

"This is an important project for us as it showcases how solutions based on Oracle Database technology can enable organizations to build on their existing business processes and improve cost efficiency, while reducing their total cost of ownership," said Dr. Vickum Senanayake, Country Manager, Sri Lanka and Maldives, Oracle. "We are proud to be associated with CBL by providing the best in class solutions that will help CBL to use its IT resources to its fullest while providing provide greater value to their stakeholders and the organization."

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