Membase Server, a distributed NoSQL database management system, gets integrated with Clouderas Distribution for Hadoop; increasing performance and effectiveness to support ad, offer, and content.
| "The integration of Membase Server and the Cloudera's Distribution for Hadoop dramatically increases the performance and effectiveness of ad targeting platforms like those in use at AOL and ShareThis, where sub-millisecond random access to a very large data set can lead to measurable increases in advertising effectiveness," said James Phillips, co-founder and SVP of Products at Membase. "No other database system can maintain the low latency and high throughput characteristics of Membase. For a 2KB user profile, Membase can sustain mean random read and write latency of 300 microseconds with 99th percentile latency under 800 microseconds; and it can do it while scaling from a single node to a multi-hundred node cluster."|