Early last week, Sybase, Inc. was awarded the Golden Software Award in the database
sector for its Adaptive Server® Enterprise® database software. Sponsored by the China Software
Association and the China Center for Information Industry Development (CCID), the award was
based on a nation-wide survey sent to all of the major users and corporations
as well as various websites and publications throughout China. Questions on the survey were
carefully developed to ensure an unbiased result, and a committee of well-known
experts in the software industry approved the results after a careful analysis.
Sybase won the award based on product superiority, technical support, ease of
responsiveness and product functionality. Raymond Teh, Senior Vice President
and General Manager of Asia Pacific told Database Journal, "We were very
happy that Sybase came in first and won the Golden Software Award."
Sybase Asia
Pacific operations have been in China for over thirteen years. The first three years they appointed a master
distributor
in China, but in late 1993, Sybase formed a
fully owned subsidiary in China. Today
they have close to 500 employees, almost half of which are in sales, marketing,
re-sales and consultation. The other half is tech support, hot-line support and Engineering
staff.
Sybase is
organized in China by vertical industries. While they
have geographic coverage, they feel it is more important to group their people
by industry, which provides them with specific industry knowledge--allowing
them to develop solutions geared specifically to those industries. Dominant
industries utilizing Sybase solutions in China are government, telecom, financial services, energy and transportation.
Recently they have begun expanding into new verticals not previously covered,
such as manufacturing, high-tech and automotive.
Sybase Adaptive Server Enterprise is a data management
platform that has been widely adopted in the telecommunications, finance,
communication, energy and government sectors. . ASE includes built-in
self-management tools, wizards to automate routine tasks, advanced XML and Web
services support, and real-time message services when used with the Sybase
Real-Time Data Services (RTDS) package.
For
additional information on ASE, please visit http://www.sybase.com.
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