NextAction taps Oracle 10g for database marketing operations

Some people choose databases from Oracle Corp. because of their cutting-edge features, but Steve Helle, chief technology officer at Denver area database marketing firm NextAction Corp., wanted something else.

"I like stability more than features," said Helle. And no wonder: When Helle arrived at Westminster, Colo.-based NextAction in mid-2004, the company was plagued with near-weekly crashes of its core database, which aggregates and analyzes consumer purchasing data from more than 1,100 retailers such as Home Depot and Williams-Sonoma.

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