In an effort to solve the bulk and time-consumption problem when encoding large databases, Google developed its own alternative to XML. Yesterday, the company began evangelizing others to use it as an alternative to the industry standard.
There's an argument that open standards are only truly useful when one standard applies to any given category of service -- an argument that was raised in the matter of application formats. Now the broader category of data encoding -- handled nowadays by XML -- is about to receive a big challenge, ironically from the group perceived as the champion of open standards in Internet communication: Google.
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