IBM (Quote, Company Info) Wednesday made new overtures to the medium-sized
business market, launching new software and financing facilities for that
burgeoning segment, which is generally targeted at businesses with 100 to
The announcement is the latest in a series the Armonk, N.Y. vendor has made
regarding its WebSphere Express line, which aims to lure customers seeking
to improve their business processes, such as supply chain operations. More
broadly, IBM has seized upon the notion that while small and medium-sized
businesses require powerful technologies to operate, they can’t possibly be
expected to spend the same amount of money as larger enterprises.
Wednesday’s products address the growing mid-market customer segment, where
Microsoft (Quote, Company Info) is the dominant vendor. IBM promises its new
software will be priced as much as 25 percent lower than Microsoft’s for key
products such as databases and Internet business software.
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