) agreed to acquire ProfitLogic, which makes a type
of business intelligence software that gauges customer patterns to help
retailers boost profits.
Financial terms of the deal were not made public but Boston-based
ProfitLogic applications and 250 employees will be integrated into Retek's
merchandise planning and optimization teams. Oracle expects to close the
deal by the end of this month.
The deal should provide the third leg of a comprehensive retail tripod for
Oracle, which outbid giant
SAP (Quote, Chart) for retail applications maker Retek earlier this year
and has long made its own database software for back-end systems.
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