dcsimg
Database Journal
MS SQL Oracle DB2 Access MySQL PostgreSQL Sybase PHP SQL Etc SQL Scripts & Samples Tips Database Forum

» Database Journal Home
» Database Articles
» Database Tutorials
MS SQL
Oracle
DB2
MS Access
MySQL
» RESOURCES
SQL Scripts & Samples
Tips
» Database Forum
» Slideshows
» Sitemap
Free Newsletters:
DatabaseDaily  

By submitting your information, you agree that databasejournal.com may send you databasejournal offers via email, phone and text message, as well as email offers about other products and services that databasejournal believes may be of interest to you. databasejournal will process your information in accordance with the Quinstreet Privacy Policy.

News Via RSS Feed


Database Journal |DBA Support |SQLCourse |SQLCourse2
 

Featured Database Articles

Database News

Posted May 2, 2006

NextAction taps Oracle 10g for database marketing operations

By DatabaseJournal.com Staff

[From Computerworld]

Some people choose databases from Oracle Corp. because of their cutting-edge features, but Steve Helle, chief technology officer at Denver area database marketing firm NextAction Corp., wanted something else.

"I like stability more than features," said Helle. And no wonder: When Helle arrived at Westminster, Colo.-based NextAction in mid-2004, the company was plagued with near-weekly crashes of its core database, which aggregates and analyzes consumer purchasing data from more than 1,100 retailers such as Home Depot and Williams-Sonoma.

The article continues at http://www.computerworld.com/databasetopics/data/software/story/0,10801,111075,00.html



Database News Archives

Comment and Contribute

 


(Maximum characters: 1200). You have characters left.

 

 




Latest Forum Threads
Database News Forum
Topic By Replies Updated
Efficient SQL Server Indexing by Design lcole 0 April 30th, 12:38 PM
Mine Oracle Database, SQL Server and Other Databases with Monarch Data Pump Pro V10.5 lcole 0 April 30th, 12:37 PM
Oracle Database and Oracle Fusion Middleware for Private Social Network Application lcole 0 April 30th, 12:31 PM
Oracle Database Maintains a Stronghold in the DBMS Market lcole 0 April 30th, 12:30 PM