[From SQL Server Magazine
Data warehousing and business intelligence (BI) systems have the potential to provide some of the highest ROI of any enterprise system. Most enterprise systems exist to support a business process; BI, on the other hand, exists solely to support better decision-making. By making better decisions, an organization can improve its revenue, lower its costs, and better achieve other corporate goals. When youre planning a BI system you need to provide both clear facts about the power of BI and the business justification for its cost.
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