Eyeblaster Launches Industry's First Rich Media Creative Spec Database

April 20, 2004

[From PR Newswire]

NEW YORK, April 19 /PRNewswire/ -- Eyeblaster, the leader in rich media advertising content and delivery, continues to extend the capabilities of its Rich Media Platform with the introduction of the industry's first and only Creative Spec Database and numerous other enhancements designed to set new standards for rich media deployment.

The database, accessible exclusively through the Eyeblaster Platform, contains complete rich media creative specifications for hundreds of Eyeblaster-enabled publishers for accepted ad formats, including dimensions, file sizes, format specific functionality, and unique publisher requirements.

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