DoubleClick Introduces ClearEDGE, A New Database Solution for Mid-Market Catalogers

May 5, 2004

[From DoubleClick Inc. ]

DMA Annual Catalog Conference, Chicago, IL, 5/5/2004 - DoubleClick Inc. (Nasdaq: DCLK), the leading provider of marketing tools for advertisers, direct marketers and web publishers, today announced the launch of ClearEDGE, a new, integrated database solution designed specifically for mid-market catalogers. ClearEDGE enables mid-market catalogers to directly access and analyze their customer data, to identify new marketing opportunities and to enhance their marketing campaigns across multiple channels.

ClearEDGE is an integrated marketing solution comprising a multi-channel marketing database and web-based access to campaign management, reporting and analytics. The solution also leverages DataEDGE, DoubleClick's data hygiene and list processing solution. As a hosted solution, ClearEDGE offers mid-market companies the sophisticated capabilities usually associated with big-budget marketers. The solution is deliberately tailored to the marketing processes, data needs and price point unique to mid-market catalogers, to avoid the cost, risk and complexities of a more custom solution.

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