SQL Server 2008: Licensing will be exploited to win customers

November 15, 2007

[From ZDNet]

The forthcoming launch of SQL Server 2008 will see Microsoft focus its considerable resources on the issue of licensing, to win customers from rivals Oracle and IBM.

Speaking to ZDNet.co.uk, Microsoft's UK marketing director for databases, Matt Dunstan (pictured), said: "Our challenge, now we have picked off a lot of the low-hanging fruit, is to attack the traditional Oracle strongholds."

The article continues at http://news.zdnet.co.uk/software/0,1000000121,39290800,00.htm