When you are running a business what is your number one
asset? Is it how much money you have in the bank or the amount of inventory
you have in your warehouse? Could your employee be your number one asset? Well
I suppose it really depends on your type of business, but normally your
customers are you number one asset. Without them, there would be no business.
In order to keep customers, and find new customers you need
to get an understanding of your customer. You do this by collecting information
about your customer, and then performing data analysis on that information to
get a view of your customers. A current concept for this activity is to get a
360-degree view of the customers. In order to get this 360-degree view you need
to use master data management techniques and data modeling to understand your
customers completely.
By reading this white paper, you will gain a better
understanding of the concept of the 360-degree view of the customer. This
knowledge will be gained by answering a few questions and defining the entities
and attributes you need to collect, in order to have a good understanding of the
customer. If your organization is serious about master data management, and
customer analytics then reading this white paper will help you gain a better
understanding of how to provide clear business value by creating the 360-degree
view of the customer.
